传播学研究方法是传播学专业必修的一门专业基础课。该课程介绍当今社会广为应用的各类媒体如何进行信息调查与分析的方法。在讲授传统媒体信息收集整理时采用的调查方法及分析模式的同时,还介绍了网络媒体所特有的调研模式。通过学习,学生除了能够进行传媒调查策划、调查问卷的设计以及调研结果分析,还能针对传媒特点进行有效的信息收集和整理工作。
Research Methodology of Communication is a basic obligatory course of Communication professional. The course introduces the methods of contemporary society how to conduct the investigation and analysis of information for the application of various types of media. And network media specific research mode is also recommended when traditional media information collected ways being taught. Through studying of this course, Student can plan the media survey, design the questionnaire, analysis the research result and work effectively on information collection and collation in view of media characteristics.