What are the top three things someone should consider before starting up a business?
Ask yourself why you want to start a business. Then consider all the pros and cons for the business. Like really think about the pros and cons. I’ve received several emails from women that have decided to quit running their vintage shops because they didn’t realize how much work it involved. You have to really love what it is you do or want to do so during those times you’re “running the business” you’re just as passionate about your chosen vocation. Once you’ve got your pros and cons panned out, then ask yourself how will you get it all going.
How do you deal with difficult customers?
I’m a very small business and have one part time assistant so I want to make sure customer service is personal and professional. I don’t know what is going on with the other person’s life so I try never to assume anything about a situation and just face things as they come. Luckily I’ve had very, very few difficult customers!
How do you promote your business and what do you think gets the best response?
Quite accidentally Instagram has become the most responsive promotional tool I use. I like to share what is inspiring me, things of beauty, and behind the scenes of running an online vintage shop (although, let’s be honest, it’s edited for Instagram! You won’t see the piles of mess in my stock room!) I love that I can have a conversation and easily connect with girls that like the same things I like.