本课程是传播学专业基础课。本课程将系统地介绍网络动画的创意设计与具体制作。课程分为网络动画概述、网络动画的设计原理、flash的工作环境和基本操作、图形绘制和文本编辑、动画元件、基础动画制作技术、高级动画技术、动画的交互技术、Actionscript和组件、动画的测试与发布、广告短片制作及其电子贺卡制作等十二部分内容。课程通过教授学生基本的设计原理及其具体的物象设定，旨在开拓学生的思维、培养学生创新能力，并通过上机实时操作训练，提高学生具体的动手能力。通过本课程的学习，使得学生能够充分发挥个人创意设计和上机操作能力，熟练运用二维动画制作软件flash，设计并制作出富有表现力的动画作品，能独立制作出生动活泼的QQ表情动画、有创意的广告短片和配有音乐和画面并且音画和谐的贺卡。

This course is a basic professional course of communication major. This course will systematically introduce creative design with specific network animation production. The course is divided into twelve parts like network animated overview, network animation design principles, the Flash work environment and basic operation, figure drawing and text editing, animation elements, basic animation techniques, advanced animation techniques, interactive animation technology, actionscript and components, animation testing and publishing, advertising clips making and electronic greeting cards making and etc. This course by teaching students the basic principles of the design and its specific object settings, aims to cultivate the students' thinking, develop students' ability to innovate, and through real-time operating on the machine training, improve students' specific abilities. Through this course, the students will be able to give full play to individual creativity in design and operating, with skillful using of two-dimensional animation software Flash to design and produce expressive animation, independently produce QQ expression, a lively animation creative advertising clips, greeting cards with harmonious music and pictures.