新媒体与网络传播是传播专业的一门必修课程,主要教学任务是讲解新媒体产业的不同部类,以及每一个部类的特征、运做方式、传播模式优势等方面的特点;同时,也能够在内容的规定要求上对网络传播产生的历史背景形成历史性的概念认识。通过课程学习,专业课程的学习者掌握由于数字化的技术革命而产生的新的媒介类型,以及网络媒介对于文化传播既有模式的革新式改变,深刻理解网络传播的内涵和外延。
New Media and Network Communication is a basic obligatory course of Communication professional. The course introduces different categories and it’s features of the new media industry, operation mode, advantage of transmission mode, including historical background of network communication emergence. Through studying of this course, Student can classify the media categories of new media which due to digital technology revolution, new changes in cultural transmission mode, and then. make a deep understanding connotation and extension of network communication.